Keystone Pipeline political, economic and environmental implications

Cornerstone Pipeline political, monetary and natural ramifications Presentation The Keystone XL pipeline is an endeavor that is assessed to cover a separation of around one thousand 900 kilometers of thirty-six inch width in shipping raw petroleum that extending from Hardisty, Alberta and stretching out as far as possible south to Steele city of Nebraska. Cornerstone XL pipeline venture is basic for the improvement of the economy and upgraded vitality sustainability.Advertising We will compose a custom research project test on Keystone Pipeline political, monetary and natural ramifications explicitly for you for just $16.05 $11/page Learn More likewise, the pipeline undertaking will be basic in empowering simple access of oil creations by the US oil makers. Indeed, the undertaking will profit significantly from the huge oil markets existing in the US. The task that is assessed to cost $5.3 billion, the biggest transportation adventure in the US as of now is relied upon to accompany various ramifications concerning the political, financial and natura l viewpoints. Consequently, the examination will investigate the political, financial and natural ramifications of the Keystone XL pipeline. Generally, grasping the ramifications of political, monetary and natural factors before endorsement of significant undertakings, for example, the Gateway Pipeline is basic (McAllister 54). The primary goal of the examination is to inspect the ramifications of political, ecological and monetary factors before the foundation of the Keystone XL pipeline. The financial, political and natural ramifications have not regularly been basically taken a gander at while supporting significant ventures, for example, Keystone Pipeline. Looking at the ramifications of such factors is significant before such activities are embraced. In this manner, the investigation of the monetary, political and natural ramifications is basic for both scholarly and functional purposes. Writing audit The writing examination will give a depiction of the pertinent significant da ta on the monetary, political just as the natural ramifications of the endorsement or the rebuff of the Keystone pipeline venture. In particular, the writing audit centers around different investigations that have been directed on the ecological, political and monetary ramifications of comparative activities around the globe. As per the examinations that have been led, the ecological, political and monetary ramifications of significant ventures, for example, the Keystone XL pipeline are enormous (Wang 545).Advertising Looking for research paper on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Studies have shown that ventures are affirmed in light of the current situation where the advantages override the expenses and negative impacts (Wang 545). Best oil and gas pipeline ventures have more noteworthy financial advantages to the enterprises just as the general monetary development of the nation or nations it assoc iates. In addition, ecological ramifications are exceptionally considered by a large portion of the oil and gas pipeline ventures. The explanation is that the oil and gas have extraordinary effect on nature if there should be an occurrence of spillage. Indeed, the greater part of the investigations on the natural ramifications of oil and gas industry have barely centered around such effects (Hirschberg 15). In any case, the impact of condition goes past the pipeline to the discharges that are created by the pipelines just as related enterprises. Political ramifications All significant activities have political ramifications going from political dynamic procedure to government connections. The usage of significant undertakings requires political will and government participation as far as assets the board, security and monetary commitments (Harnly 23). In the conditions that the venture includes numerous political limits, between legislative relationship is profoundly required. Also, both private division and governments money the vast majority of the significant activities. The Keystone XL pipeline that must be embraced across different states. For the task to prevail there is requirement for state participation. The pipeline development will have consequences for different ecological laws just as state guidelines. Be that as it may, legitimate necessities can be altered to suit the formative needs of the pipeline. Generally, the pipeline will have minimal political ramifications. Monetary ramifications The development of the venture will utilize around 9,000 master American work units. As such, business possibilities will be accessible to the welders, mechanics, circuit testers and pipefitters. Also, openings for work will be offered regarding wellbeing facilitators, overwhelming gear administrators and other faculty in the development business to continue their vocations (Harnly 23). Further, contemplates show that around 7,000 500 work openings in the US ar e continued by the steel producing enterprises. On a basic level, the makers of steel pipes, fittings, valves, siphons just as control gadgets are greater recipients of oil pipeline ventures.Advertising We will compose a custom research paper test on Keystone Pipeline political, financial and natural ramifications explicitly for you for just $16.05 $11/page Learn More TransCanada Corporation, the Alberta based Energy Company that works in the turn of events and activity of vitality framework in North America, has an association with more than fifty sellers in different states inside the US. The partnership has utilized more than 3,000 500 Americans in the development of the Gulf Coast pipeline. Above all, the structure of both the Keystone XL and the Gulf Coast pipelines will have positive monetary ramifications in wording continues to the neighborhood and state governments. For example, the undertakings are relied upon to produce over $20 billion to the general economy just as $100 million in nearby governments salary and $490 million to the state governments. Further, the pipeline adventures will create over $5 billion regarding property charges. Canadian Energy Research Institute fights that the Keystone pipeline will support the America’s GDP as far as continues and formation of work openings in the following twenty-two years. In particular, the organization battles that the venture will help the US total national output by $175 billion and profit 1.9 million-man long stretches of work. By and large, the pipeline adventure will make work prospects just as create charge continues to the state governments subsequently prompting the development of the economy (McAllister 54). In any case, American families will land positions as welders, mechanics, gear administrators, truck drivers and workers in this manner improving their vocations. Second, the endeavor has the capability of making various business openings, for example, clearing, housing and conven ience just as upkeep gear achieved by popularity for the nearby merchandise and ventures. Ultimately, the undertaking will support the occupations of the general public just as increment the progression of duty continues as far as property burdens over the US. The duty incomes will be priceless in the activities and backing of the neighborhood programs, fiasco administrations, wellbeing and instructive programs.Advertising Searching for research project on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Natural ramifications The development of Keystone pipeline promised to embrace the security measures thinking about the ecological ramifications. As a matter of fact, pipelines are considered the most secure and the most capable medium through which petroleum derivatives can be moved (McAllister 84). In the United States, more than ninety-five percent of oil and flammable gas pipelines transports are sheltered and unswerving. The pipeline adventure has fused exceptional wellbeing conditions in its structure and the development. At the end of the day, the venture has included remote-controlled shut off valves just as increasing the assessment of the pipelines, covering the channels further into the ground and utilizing strong funnels at stream intersections. The foreseen Keystone agenda has recognized the criticalness of the nearby land and topsoil protection along these lines proficiently play out the development considering the significance of land recovery process. Further, with th e huge involvement with the structure and the activity of pipelines, TransCanada Company has concocted measures that will limit antagonistic impacts to the jeopardized species, environment, water intersections just as the paleontological assets. Additionally, the pipeline’s cutting edge controls will give refreshes concerning any issues inside the pipeline. Conversation and Analysis From the investigation, quantitative execution boundaries are exceptionally imperative in the assurance of the suggestions. The direct monetary additions, the open discernments and the conceivable natural peril decide the quantitative estimates that are utilized. In view of the boundaries the ramifications of the components was underlined. As per the investigation discoveries, nature gets one of the significant worries by the general population as well as the industrialists and the legislatures. Thus, the task has taken sharp measures to turn away any ecological risks that may happen. Another sign ificant ecological angle that came out is the means by which the undertaking just as related businesses will manage the issues of carbon emanations. The significant contention was that the pipeline builds the use of carbon powers that causes an expansion in the emanations. In any case, the defenders of the venture contend that the measures taken are as per the worldwide necessities and conditions that have been set up to diminish carbon emanations into the environment. Moreover, the US ecological guidelines necessitate that organizations dad

Experiencing History Essay Example | Topics and Well Written Essays - 1750 words

Encountering History - Essay Example Individuals who were somewhat away from the explosion point previously encountered the blaze and heat, and a couple of moments later an uproarious clamor was joined by an impact wave. Practically all structures inside a mile of the impact had crumpled, and practically all structures inside a three-mile run were harmed. Structures that made due with no harm represented under 10 percent of the complete structure in the city. â€Å"Out of 76,327 structures, more than 50,000 are destroyed† (Yep 22). The impact was ground-breaking to such an extent that the wave had glass broken even twelve miles from the purpose of blast. Indeed, even individuals miles from ground zero in a flash responded such that they had been hit by a bomb. Little salvage groups before long started to work, anyway 50% of Hiroshima’s populace was either dead or harmed. In regions which were most noticeably terrible hit nearly everybody endured genuine wounds. Before long a huge fire storm ejected which was caused because of the converging of a few other little flames around the city. This firestorm eventually secured around four and a half square miles of the city, killing nearly each and every individual who was harmed and couldn't get away from the initial couple of moments of the impact. â€Å"Injuries from the impact, and from fragmented glass and falling trash, happened all through the city and beyond† (Lifton 20). Help and salvage groups from outside came in gradually as the Government of Japan didn't have a clue what had occurred without a doubt even hours after the assault. All message and radio correspondence from Hiroshima had unexpectedly stopped from 8:16 am.

Why Crowdfunding Campaigns Fail and What Can Be Done to Avoid It

Why Crowdfunding Campaigns Fail and What Can Be Done to Avoid It © Shutterstock.com | SentavioIn this article, we explore 1) an introduction to crowdfunding, 2) why do crowdfunding campaigns fail and 3) what can be done to avoid your crowdfunding campaign to fail.INTRODUCTION TO CROWDFUNDING1) What is crowdfunding?Crowdfunding is a process of fund collection where money is typically collected from a large number of contributors via the internet. The crowdfunding process usually has three components:The idea: There is always a core idea or motive behind a project. The idea is proposed by the initiators or owners of the project to the contributors.The contributors: Contributors are the group of people who come together on a unique platform to fund a project.The platform: The platform is the regulating mechanism that brings together the initiators and the contributors. It is usually the crowdfunding website.2) Advantages of crowdfundingThe crowdfunding process, if executed impeccably, presents a lot of advantages:It costs nothing! Crowdfunding is th e perfect answer for budding entrepreneurs like you who cannot afford to set aside huge sums for advertising and promotion.It provides a ready source of funds or capital. It frees you from the hassles of having to approach banks or other financial institutions and clear a lot of complicated formalities to solicit funds.It reduces the risk of potential losses. In a crowdfunded project, losses are hedged.It results in an organized internet marketing mechanism. Marketing comes automatically as an important side product of crowdfunding.It brings in credibility to the project from an early stage. Crowdfunding being utterly transparent allows for investors to track the progress at every stage of the project.It facilitates a practically endless flow of ideas from investors and the public. Since investors have a say in every phase of development, the flow of ideas and constructive inputs is a given in crowdfunding projects.It creates a reliable customer base. Due to the immense visibility o f the crowdfunded project on the internet, your project can automatically generate a lot of interest, not only among potential investors, but also among potential customers.3) Crowdfunding platformsThere is a multitude of websites dedicated to the cause of crowdfunding projects you can use. Some renowned sites are:KickstarterIndiegogoStartNextHUBBUBSeedmatchEquityNetCrowdFunderRocketHubFundRazrSeedInvestMicroventuresCrowdRiseBetterPlaceGoFundMeYouCaringQuirky4) Crowdfunding success storiesSome highly successful crowdfunded projects are:Star Citizen (Video game): Earmarked with a $500,000 budget on Kickstarter, Star Citizen managed to rake up USD 83 million! The brainchild of game designer and programmer, Chris Roberts, the game holds the Guinness World Record for being the largest crowdfunded project across all genres and platforms.Pebble Time (Smartwatch): Another successful Kickstarter project, Pebble Time brought in USD 20 million against a $500,000 campaign target.Ethereum (Cryp tocurrency): A Bitcoin project, Ethereum is a type of cryptocurrency and secure contract programming language. It raised a total fund of over USD 18 million.Coolest Cooler (Portable cooler): With a target of only $50,000, this little USB-powered cooler raked in a humongous USD 13 million!WHY DO CROWDFUNDING CAMPAIGNS FAIL?Although a lot of time, effort and money goes into a project, it doesnt always return expected results. Often, the reason for the failure of a crowdfunding project is a disastrous campaign.After analyzing a whole host of successful and failed crowdfunding projects, we are able to classify broadly the grounds for failure of a campaign. They are as follows:1) Campaign is not uniqueOne of the main reasons for the failure of a campaign is the lack of a competitive edge. Competition arises when the product or service offered is not unique. It is a very difficult proposition to sell an idea that isnt idiosyncratic, and convince investors to invest their hard-earned money in a product that is unable to justify its advantages over its competitors.2) Campaign is poorly prepared and organizedA lot of preparation is essential for a successful campaign. A lot of time and effort needs to be invested in the campaign. A successful project mandates that the several months worth of meticulous networking be set aside even before the campaign is launched. A poorly prepared campaign is a recipe for disaster. Also, you can never afford to launch a campaign and then sit back and try to automate it thats never going to happen. A campaign is never just a days work you will need to be constantly in touch with your campaign and always be available to tweak it to your advantage whenever the necessity or opportunity comes. A campaign fails when:Not enough time is invested: Time is of great essence to any successful campaign. When you prepare a project, you would need to dedicate enough time for its planning and its promotion. Without a meticulous plan that looks ahead , the project is doomed for failure.The message of the campaign is not consistent: Unless the core idea is well-defined, it would not be possible to have all the people involved on the board. Without clear goals and clear-cut strategies to achieve them, investors will be in the dark about what the target is. Without proper communication, investors may bank upon unrealistic objectives that will lead to conflicts later on.No video is included: In a successful campaign, the prerequisite of having a video is a given. Without a meaningful video that clearly illustrates the vision of the entrepreneur(s), a campaign cannot hope to succeed. A well-made video not only describes how you aim to go about your project, but also exemplifies why you are going for that project at all. The video has to be persuasive and should lend itself to being shared on multiple platforms. It should be long enough to include all core messages, however short enough to retain interest. It should have clear audio a nd should include on-screen captions wherever necessary to aid in understanding.Campaign is too complicated: When it comes to an advertising campaign, it is the best bet to have things simple and sweet. Too many complications in the campaign will result in drastic narrowing down of the target audience, and you will end up losing many prospective investors just because your campaign was too tricky for them to comprehend.Campaign is targeting the wrong crowd: It is essential for you as an entrepreneur to have the backing of the right audience. Targeting one and all, irrespective of the domain of interest is a futile attempt at advertising this will never bring the right people in the loop. You will need to spend a lot of time studying who your target audience is and listing out sources where you will gain access to them.3) Campaign is not emotionalTo be successful, it is obligatory for the campaign to strike a chord with the investors and the general public. It is not possible for yo u to connect on an emotional scale with investors when you are not emotional about your project. Lack of passion and self-motivation will invariably result in a poor image of the campaign. Failing to get investors excited will literally translate into a poor prospect of investment in the campaign.Again, different audiences respond to different emotional stimuli. So, it is paramount to study an audience to understand what they connect best with. Once you are able to convince an audience to act upon their hearts over their heads, you achieve a successful campaign on your hands.4) Campaign has unrealistic funding goalsOne of the main reasons for the failure of a crowdfunding campaign is the setting of unrealistic goals as far as funding is concerned. Many times, a project is under-financed due to faulty predictions about capital requirements. Many campaigns have failed because entrepreneurs overlooked vital areas of funding while preparing plans. Only a comprehensive plan one that tak es care of all possible situations and scenarios, however, miniscule or trivial, will be successful in attracting the right amount of funding.5) Campaign has low exposure and popularityLow exposure is one of the foremost reasons for the failure of a crowdfunding venture. Just putting up your project on as many crowdfunding platforms is just a little step. You need to understand that without exposure, no one is going to know about your project just because it is there somewhere. You will need to push it actively on all possible social media platforms to get the best visibility for your project. Harness the power of the internet and your friends, family, and acquaintances in fact, get everybody you know that has a social media presence, to share your campaign. There are many options for paid campaign on social media sites like Facebook use them to your advantage, they will help you reach a relevant audience.Also, too few PR contacts will have an adverse effect on your campaign. It i s vital to know that you will need to make as many PR contacts as possible BEFORE you start campaigning your project. For example if you are planning on manufacturing a fluoride-free herbal toothpaste, it is important to create and distribute a PR article about the ill-effects of fluoride-based toothpastes and the benefits of herbal toothpastes on all possible platforms at least a fortnight before the actual launch of the product.Also, sharing on all possible platforms doesnt mean spamming. If your PR initiative is considered spam, it will have a terrible effect on your reputation. Share your project on relevant platforms only.6) Campaign perks do not add enough valueThe main motivation behind your campaign should be to deliver certain perquisites to your stakeholders. Without a distinct set of perks, it would be impossible to grab the attention of any investor. An investor will only invest when he feels assured about certain returns that add value to his cause.It is best for you to assume that your investor is going to be very selfish in demanding that he gets his fair share of returns from his investment. Remember, your investors are investing, not out of affection, but out of trust and compulsion.7) Campaign owner does not have sufficient experienceMany projects meet with failure when the project owner or the entrepreneur does not have any or sufficient experience in the field. It is not uncommon for an entrepreneur to pursue a project outside the domain of his primary experience. However, it is mandatory for such an entrepreneur to associate himself/herself with people who possess the relevant expertise and experience.8) Campaign has faulty timingYou may have everything going your way in your campaign, but just the one factor of wrong timing is enough to foul up all future scope of your project. It is essential to hit off the project at the right time of the day, given, of course, the geographical location of the target audience. For example, if you are lo cated in the United States and your target audience is in Japan, you will need to work out a suitable time slot in Japan (and not in the United States) to kick off your campaign.At this juncture, it is important to note that for all projects in the US and nearby areas, Eastern Standard Time (EST) is the accepted standard. Morning is the best time for the launch of a campaign anywhere in the world.9) Campaign is stuck onlineYours may be an online campaign, but if you assume that the internet is the only way to go about your campaigning, you arent farther from the truth. You cannot have your campaign stuck online in the face of so many successful campaigns that have taken place off the internet and at an actual venue, you need to take steps to ensure that you have a viable presence outside the internet. Arranging promotional parties, distributing flyers, getting posters up are just some of the quickest ways that will help your campaign catch its much-deserved impetus.WHAT CAN BE DONE TO AVOID YOUR CROWDFUNDING CAMPAIGN TO FAIL?There is no end of measures that need to be taken to ensure that your crowdfunding campaign is successful. Whether you are an established entrepreneur or a start-up, you can use crowdfunding as a powerful tool to reach your intended objective. Here are a few methods how you can approach crowdfunding judiciously.1) Plan your budgetIt is essential to have a budget planned right from the start so that you can include it in your campaign. It is understandable that arriving at the exact amount by way of fund requirement predictions is near impossible. However, it is always a very good idea to have a rough target set. Many crowdfunding websites set minimum funding limits to all projects, so it is mandatory for you to reach at least the target, or you stand to lose all the contributions pledged by your investors.2) Prepare a great storyNothing sells better than a great story. When you add your own great story to your campaign, you help create an appealing proposal one that will help you take your campaign to the next level. A great story never fails to engage the investor. Your story should be such that it connects well to both your intended objective as well as with your intended audience.Also, always speak at a personal level. Connecting personally via speech subliminally forges a personal bond between the speaker and the audience one that has the audience relate to the story and the speaker.It is always a great idea to back your story up with relevant supporting images. A great video works wonders in fostering the trust of the audience in your proposed product. Also, if you have already created a website with details about your product or offer, that can go a long way in generating genuine interest in your campaign.3) Provide value for valueA crowdfunding campaign is a give and take relationship between the entrepreneur and the investors. While, as an entrepreneur, you are entitled to funds from your investors, your i nvestors are also entitled to perks and incentives in return. It is a best practice to come up with incentives that are practicable as well as appealing to the investors. You would do well to empathize with the requirements of your investors before you chart out a reward plan.4) Make your product/perks personal and scarceIn the product portfolio of any company, it is almost always the limited edition products that sell like hot cakes. Your product or offer will do so too if you bring some scarcity or rather, exclusivity to both your product and the perks offered to investors. Because scarcity increases demand, when you are limiting the most prolific rewards to your investors to a petite number , you are invariably generating a lot more interest among your investors to pledge allegiance to your campaign and grab the rewards. Keeping the rewards personal will mean that you have elevated the most benevolent of your investors to a higher personal level.5) Build credibilityYou have heard the popular axiom, Seeing is believing. In order to establish your credibility before your investors, your campaign has to be genuine. You can corroborate the legitimacy of your campaign by backing it up with elaborate details about the core motive behind the project. You can take the aid of various slide shows and video presentations to drive your point through.6) Show social proofOnce you start building up a support base for your campaign, you would do well to target certain individuals or groups with high credibility in their fields they can be experts, analysts, advisers or well-known investors. Once you have such important entities in your fold, you will be able to highlight their contributions towards your campaign. Highlighting influential people or groups as part of your campaign will work wonders towards attracting more investors into the loop. Remember that many people join a cause only because other people they know or have heard about, have done so.7) Communicate with your audience very frequentlyIt is fundamental to your campaign to maintain communication with your audience at every step of your project. You cannot afford to cut your investors out from your campaign. You would do well to engage your investors at each and every phase of the decision-making process. You need to send out frequent updates to your audience on the progress made and what plans you have for future action. Another important aspect of this communication is that it should be two-sided. You will need to encourage your audience to come up with their ideas and inputs to keep them engaged.

Role of Attitude in Employee Relationship Free Essay Example, 1500 words

Attitudes of a person are influenced by both values and beliefs. Values reflect a general sense of right or wrong and do not require an identifiable object towards which it is directed (Cheek 2006). Values are therefore deeply rooted views that act as guiding principles for an individual. On the other hand, beliefs are assumptions that one makes about oneself, about others and about how we expect things to be (Cheek 2006). Attitudes as Predictors of BehaviorAttitudes develop from past experiences or observations and have been found to guide future behavior. Behavior is the way one acts and includes the things that we say or do, like facial expressions, hand gestures, eye contact and choice of words (Standen n. d.). Behavior is usually an outward expression of one s attitude. However, the two are not always related. Attitudes are only one of the determinants of behavior. It is the predisposition to behave in a particular way in a given situation. However, how one would actually behav e in a given scenario, depends on many other factors like immediate consequences of the behavior, the perception of others viewing the behavior, personal habits and other situational factors (Standen n. d.). We will write a custom essay sample on Role of Attitude in Employee Relationship or any topic specifically for you Only $17.96 $11.86/page

The Romantic Period The Dark Alleyways Of The Modern...

The Romantic Period Hidden in the dark alleyways of the modern bourgeoisie, a revolution was brewing. Towards the end of the eighteenth century, modern European culture began pulling away from conventional systems of rule enforced by feudal court predecessors. Corresponding to the rise of the middle class and the collapse of the aristocracy, the French Revolution was born. From the rubble, which had been produced by a years worth of sociopolitical upheaval, emerged an artistic movement that flourshised until the mid-nineteenth century, known as Romanticism. More specifically, Romanticism arose as a response to the dogma of the Enlightenment values of reason. Emphasizing nature and culture, or rather one’s feelings and imagination, the Romantic Movement argued against the artificiality and industrialization that that bourgeois dreamed of. However, this bourgeois dream seems more like a nightmare for poet laureates such as William Wordsworth and William Blake, as well as other Romantic poets like John Keats, who stress the importance of nature and its landscapes over the rapid expansion of an industrialized society. More specifically, writers of this period believe that spiritual and emotional healing is a result of nature, which â€Å"for the Romantics becomes a means for divine revelation† (Wordsworth). That is to say, Wordsworth and Romantics alike argue that nature is peace and the closest connection humans have of heaven on earth. Once the connection between humans and

Quaker up ad Free Essays

There are eight grams of whole grains are chocolaty, pretzels-caramels mash-up the whole family craves. Its how we’re fighting the human energy crisis one bar at a time (Quaker). The ad insinuates that any family that is in a rush should buy their product. We will write a custom essay sample on Quaker up ad or any similar topic only for you Order Now It is a good healthy snack for families on the go. The ad is a good target for families that are in a rush all the time. They can Just eat a Quaker bar on their way to work. School, taking your kids somewhere, or really anywhere. It also targets young people that aren’t always home o eat all the time, even people trying to eat healthy. The #Quaker is a hash tag and It targets people that keep up with social media. It shows people that Quaker Is also up to date on their social media. Everyone that puts that on their social media the hash tag #Quaker will show on their page or wall and Its pretty much free advertisement for Quaker products. The product is something fast and easy. The ad tries to persuade people by the saying MM MM and families GO GO GO. Its a fast and easy treat that the whole family will love. The ad tells us how many grams here are in a bar. It explains what the Quaker bar will Bates 2 taste like. A chocolate, caramel, and pretzel mash up. The Quaker up theme also helps the ad sell this product. Its a good saying. Pretty much saying wake up and Quaker up, by having a Quaker bar. Which also lets you know its something fast and easy for breakfast. One thing that doesn’t seam to fit the ad is when it says, â€Å"It’s how we’re fighting the human energy crisis one bar at a time. † That means, the Quaker bar saves peoples energy and time you would have to make a meal. Also, here won’t be a crawls or a hassle by trying to make something In a short period of time. This ad suggests that Quaker big chewy bars are good and helps families on the go. It repeats GO GO GO and MM MM MM. It stresses that so people will know how good Quaker bars really are. Also, it lets people know how fast and easy the bars are on the go. This ad is successful because it shows the Quaker big chewy floating in the air by a parachute, on a perfect blue sky day. The ad make life look so simple and easy. Of course, the Quaker up theme is a personal identity which intensifies all the Quaker ads. It simply says wake up world, you would have a Quaker bar and everything will be okay. Its the best saying for Quaker products. Anyone that is hungry and Is on the go go go. Go grab a snack that’s fast and easy. The Quaker bar ad shows the box in the air, which also goes good with the Quaker up thyme. The Quaker bars are up up and away. This ad could easily persuade anyone. The small bar that you can take with you anywhere, and tastes great Is the Bates 3 Work Cited Quaker. Advertisement. Redbook July. 2014: Print. How to cite Quaker up ad, Papers

Social Media Marketing and Fashion Industry †MyAssignmenthelp.com

Question: Discuss about the Social Media Marketing and Fashion Industry. Answer: Introduction Social media has been an emerging as well as evolving platform since the last few years. It has enabled the brand recognition and helped fashion designers get popularity in the industry of fashion, and at the same time contributing to the consumers and companies. In modern days, the fashion industry has adopted the mobile application technique in order to market themselves on the social media to a huge extent. Being a public form, social media helps in promoting transparency, which in turn helps in fetching the consumer feedback. In this era of Facebook, Instagram, Twitter and Pinterest, promoting fashion brand applications have become a lot easier (Andzulis, Panagopoulos Rapp, 2012). Objectives The report throws light on the consumer experience analysis and the social media marketing for mobile app in fashion industry. The recent developments in the social media help the customers to follow and anticipate the upcoming fashion styles and trends, even before the brands enter the offline market. Traditional promotion tools include the public relations and advertisements done by the companies, in order to reach to its customers. Public Relations help the fashion designer to interact with the publics and analyze their experience. With the advent of the social media, this interaction and analysis of customer experience have become a lot easier (Ashley Tuten, 2015). Scope The report highlights the consumer experience analysis and the social media marketing for mobile application fashion industry. In addition to this, it includes a critical literature review, research methodology along with findings and discussion points. It gives a brief detail regarding consumer experience analysis, social media marketing and mobile applications in the fashion industry. Critical Literature Review This section of the report gives an idea of the whole research plan, proposal and the approach. In addition to this, it contains a detailed analysis of the literature review, that is, the review of some available secondary data. The consumer behavior analysis and social media marketing of online shopping is thoroughly based on the articles and journals available on the internet. The study is based on the individual consumer experience regarding online shopping of apparels, accessories and others.The main aim of this report is to understand in great depth the usage of web based social media platforms, in order to promote the fashion industry globally (Brogi et al., 2013). Consumers look out for innovative and new methods for shopping. In this era of digital media, everything has become very easy, from booking cabs to ordering food, along with shopping online. Social media platforms like Facebook, Twitter, Instagram and others, help the mobile application fashion industry to promote themselves to a huge target market. Consumers get attracted to these tactics and end up buying from those online stores (CastronovoHuang, 2012). For instance; The Real Trial is an online site for shopping, which is an innovative business initiative located at Singapore. The business location offers easy accessibility and in turn helps in promoting the online products purchasing goals in the country. People can easily purchase their favorite products anytime and anywhere, as per their convenience (Chu, Kamal Kim, 2013). The company is purely technology based and helps customers order their favorite products and delivering those at their doorsteps. With the advent of digital media, people can purchase products, order food, book cabs anywhere and at any moment. Millions of customers shop their favorite products online. However, there are certain issues which arise due to this (Dahnil et al., 2014). Majority of the consumers face problems regarding the size, quality and design of the product. The Real Trial enterprise offer solutions to all these problems by enabling the consumers to view the product by resizing it. Moreover, it also has return policy for the customers who want to return their products after receiving it. It is important to define the problem first to the consumers, before moving to the next step of defining the solution (Halvorsen et al., 2013). The Real Trial enterprise makes sure that they solve the real problem to their customers, before presenting or defining the solution. It is i mportant to clearly define the problems which need to be solved. They have a unique option which enables the customers to upload their picture and place it on the product they like. This gives the customers a visual idea of how they will look in that particular product, without actually buying it. This helps the company in gaining their trust and faith (Chu, Kamal Kim, 2013). It is very important to know the target market for any business. The Real Trial enterprises target market is the online shoppers of any gender, age or interest. The website provides all items such as clothes, accessories, footwear, bags and more. The target market is divided into small groups or segments. They price each and every item, after having an idea of each segment to which the particular product is catering to (Kim Ko, 2012).Each and every business have competitors, be it small or big. The Real Trial has lots of competitors in the market which includes companies like Zalora, Lazarda and more. It is important to keep an eye on the competitors marketing approach and style. Customers prefer shopping on The Real Trial because of its unique feature of real life trial which other companies dont provide (KoMegehee, 2012). The Real Trial is a small business which does not require huge amount of investment. The companys expenses are mainly on the electricity, taxes, salaries and others. Digital marketing is done to aware more customers, which however requires comparatively higher investment but it also generates profit (Ko et al., 2012). The enterprise is adopting new and innovative strategies to cater more and more customers on the global platform. They are focusing on the social media platform to increase their popularity (KoMegehee, 2012). Research Methodology This section of the report explains about the various methods of research, which are available and applied in this study as well as their analysis for addressing the problems. They are directed towards the research topic, that is, the consumer analysis and social media marketing for mobile application in the fashion industry. Likewise, it also presents different procedures and strategies for identifying the problems or issues related to this topic. It provides detailed analysis of the usage of various social media platforms like Facebook, Twitter, Instagram and others, by online fashion industries in order to promote them on the long run (KontuVecchi, 2014). This chapter throws light on several research methods, which are used to establish this report, the design of the research, collection of data, description of this study, the methods and processes used for analyzing the references and the gathered data analysis. Qualitative research method is employed, which helped in getting underlying opinions, motivations and reasons. Survey and interview was no conducted due to limited time. However, secondary data collected from the online available theses and academic journals, helped in gaining useful insights. Multiple procedures are employed to this study, in order to examine the recent status of the usage of social media sites for marketing mobile application fashion industries, which includes the descriptive research methodology, ensuring that the study is quick and cheap as well. In addition to this, usage of qualitative analysis method has helped in the understanding of reasons, opinions and motivations, while providing a thorough insight into the problem along with some rich data. It has also helped in the development of opinions and ideas for the potential quantitative analysis of this study (Mohr, 2013). The research methodology required gathering relevant data from specified documents and compiling databases. Secondary data is collected through internet, review of existing literature, journals and research thesis related to the topic. The academic articles are referred and studied, for the detailed analysis of the topic and the interpretation of the data which are being collected from the articles. The report contains American Psychological Association or APA style of referencing. Findings This particular segment of the report consists of the findings through detailed research and analysis of the academic journals, theses and articles. The consumer behavior analysis is done on how social media marketing has helped them gain an idea regarding the mobile application fashion industry (Nadeem et al., 2015). In this era of social networking sites, people prefer communicating on computers, laptops, mobile phones or telecommunications first, instead of face to face. People prefer using the technology for shopping, ordering food, booking cabs, keeping in touch with others and more. Everything starts with the digital platforms and even ends with it. Ecommerce is a trend setter in the modern days. Companies like, Amazon and Alibaba use the most of the technology to sell their products all across the world (Ngai, Tao Moon, 2015). The companies have own many hearts, by sharing new updates on all the social media platforms. It helped them announcing their offers and product details, which in turn increases their sales. Moreover, ecommerce email marketing has helped them make the most number of customers out of it. It is the art of using the electronic mail to generate the sales for the stores. Furthermore, the companies 75-80% of the shopping revenue comes from mobile marketing or through mobile apps and that is huge in its own self (Okazaki Taylor, 2013). Majority of the companies have managed to develop a strong and matured customer base. They focus on more innovative trends in the industrial sectors, which help them grow and progress. The rising automation and interconnection helps in generating the necessary and important processes for optimizations.It has helped in satisfying more and more customers and their demands, in these extremely open and transparent markets (ztamurKarakad?lar,2014). Internet based communication and social media technologys concepts and strategies have also helped in taking care of the stakeholders interests within the value chain. Companies like, Amazon and Alibaba have managed to set a new bench mark by meeting the consumers growing demands and desires, with their huge range of products and variety of options to choose from (Paquette, 2013). Past research on this topic has concluded that the online brands should focus or concentrate more on keeping pace with the changing consumer demands along with the usage of social media channels (Pihl Sandstrm, 2013). Fashion industry marketers should market themselves in more attractive and crisp manner which incorporate their organizational aim and in turn motivates the consumers to purchase their items. Furthermore, few more innovative techniques must be applied in order to engage the consumers, particularly by experimentation, attractive picture selection or selective messages (SaravanakumarSugantha Lakshmi, 2012). Mobile marketing is also a new technique, where the target consumers receive personal messages on their mobile phones, regarding various offers and discounts. This makes the target customers feel special and the fashion applications can earn huge profit from these tactics (SchivinskiDabrowski, 2016). Based on their marketing strategies, it will create AWARENESS among the consumers. Good techniques of marketing and promotion would INTEREST the consumers. This will create a DESIRE of buying the product from that particular application. Lastly they will actively perform their ACTION, that is, buy that particular product. Therefore, it is very important to be careful while promoting a product, which helps in differentiating itself from the competitors (SaravanakumarSugantha Lakshmi, 2012). Innovative digital marketing strategies must be undertaken by the online fashion companies, as it can help in attracting the customers. They should promote themselves widely in all the platforms as well as social media platforms, like Facebook, Twitter, Instagram and others to reach the maximum consumers as fast as possible. With the advent of digital marketing, it is very important to focus on that particular segment of marketing, in order to reach the global market (Schlinke Crain, 2013). It will prove to be beneficial for any online fashion company, by helping it reach a wide number of customers. It will help in creating brand awareness and image goals; this in turn will help the company grow. Moreover, it is crucial to understand thoroughly, the behavior of the target markets or consumers of the enterprise.Understanding the target markets or consumers will help the enterprise get an idea of what exactly their services or products would be and which sort of tactics would work the best (Simmons Becker Olsen, 2013). Discussion In modern days competitive environment of the business, implementation of social media marketing technology in consumer awareness and brand recognition, plays a very crucial part for the success of any company. Each and every company looks out for innovative ways to improve their marketing tactics and consumer base(SaravanakumarSugantha Lakshmi, 2012). They are upgrading their online marketing techniques or even implementing a new one in order to compete with the other companies. The implementation must be planned and strategically made, keeping in mind the pros and cons. Start-up companies or small businesses of apparel, accessories and others, tend to use this innovative platform in order to aware the consumers of their brand (Tuten Solomon, 2014). Consumers build a strong bond with anything which is self-expressive and which reflects their attachment with the brand. In an advertisement of baby products, say Johnson and Johnson, the baby-mother relationship is portrayed, which shares an emotional bond. Mothers of new born babies would attach themselves more with such advertisements (Wamba Carter, 2016). Experimentation with various brands and the way they are advertised lures the customers and helps in developing a wide variety of self-concepts. A consumers love for a brand is some attachment building process; it builds emotional dependency and anxiety. The more the consumers are attached to a particular brand, the more they are dependent on it(Simmons Becker Olsen, 2013). The use of right technology is considered to be a crucial part for any fashion industry, in order to improve their operations. With the advent of digital media, marketing has gone too far. Digital marketing can be done to reach the international customers very easily. Web technology helps in improving the business marketing and reach to the furthest corners across the world(ztamurKarakad?lar,2014). Online purchaseshelp any business, be it small or big, get international acclamation. However, online purchases should be tracked and checked on a regular basis, to keep a record on whether any customer is facing any kind of problem or not. Suggestions or feedback boxes on the social media platforms helps in understanding the consumers demands and desires(Tuten Solomon, 2014). Moreover, customers are also provided with lucrative opening offers and discounts in order to gain more and more attention. Online sites like Alibaba and Amazon uses these brilliant techniques, in order to promote th emselves on the social media sites. Ecommerce leader,Amazon now has the market value of 170 billion dollars, with 75-80% of online sales(Simmons Becker Olsen, 2013). Social media platformshave marked its contribution in the ecommerce industry. It has made online sellers easily sell their items to the customers, even at the furthest corners. It helps in handling and managing the products and its tracking. The whole procedure is carried in a very short time span and with great accuracy, taking care of each and every thing. Consumers behavior is recorded through feedback sections, where they can even rate and review the items they buy for the particular online site (Schlinke Crain, 2013). Moreover, consumers also receive information regarding the fashion weeks, like Lakme Fashion Week or Mercedes Benz Fashion Week and others. They can even comment on whether they liked the event or not. They are also given the opportunity to voice their opinion on what changes they would like the organizers to make(Pihl Sandstrm, 2013). Contributions: The report helps in understanding in depth, the behavior of the consumer and how they use social media to get an idea of the mobile application fashion industry. It helps in understanding the usage of social media platforms for the marketing and promotion of mobile applications. It gives detailed analysis the consume behavior regarding online shopping. Moreover, the report contains the differences in the behavior of the consumers, that is, how it changed with the advent of the mobile applications(Wamba Carter, 2016). Limitations: Analysis is purely on the basis of the items, which are available on the academic journals, internet and theses. The time was limited for the collection of data for this study. Survey and personal interviews could have established and supported the study more. The study was confined only to the consumer behavior analysis in terms of social media marketing regarding the mobile application fashion industry. Conclusion To conclude, consumers build a strong bond with anything which is self-expressive and which reflects their attachment with the brand.The recent developments in the social media help the customers to follow and anticipate the upcoming fashion styles and trends, even before the brands enter the offline market. Traditional promotion tools include the public relations and advertisements done by the companies, in order to reach to its customers. Public Relations help the fashion designer to interact with the publics and analyze their experience. With the advent of the social media, this interaction and analysis of customer experience have become a lot easier. Social media platforms have marked its contribution in the ecommerce industry. It has made online sellers easily sell their items to the customers, even at the furthest corners. It helps in handling and managing the products and its tracking. The whole procedure is carried in a very short time span and with great accuracy, taking care of each and every thing. Consumers behavior is recorded through feedback sections, where they can even rate and review the items they buy for the particular online site. Mobile marketing is also a new technique, where the target consumers receive personal messages on their mobile phones, regarding various offers and discounts. This makes the target customers feel special and the fashion applications can earn huge profit from these tactics. Therefore, from this study it can be concluded that social media has helped a lot to the online businesses enhancement. It has created various strategies in order to market the fashion applications on a huge way to attract as many customers as possible. References Andzulis, J. M., Panagopoulos, N. G., Rapp, A. (2012). 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